More patients. Not more adjectives.
Google Ads for independent veterinary practices. $750 a month, flat. Your website built free. One practice per city.
new clients, from an $8,000 marketing package.
A real practice, a common story — reported in the industry's own published case write-ups. Not our client. Not unusual. They paid, the phone didn't ring, and nobody could tell them which dollar did what.
Most veterinary marketing can't answer the only question that matters — which dollar produced which patient.
We sell numbers. Not adjectives.
Most vet marketing pages claim "mobile-optimized," "modern," "advanced." None of those words mean anything — optimized to what threshold? advanced by what measure? Every claim on this site is a measurement.
- "Mobile-optimized"
- "Modern, fast websites"
- "Advanced SEO"
- "Targeted advertising"
- "Industry-leading results"
- "Comprehensive reporting"
- Your page loads in under 2 seconds on a phone
- The layout doesn't shift while loading — no taps on the wrong button
- Your Google quality scores reported each month, with the lift
If a claim can't be measured, we don't make it. That's the entire difference.
Every agency promises a transparent dashboard. A dashboard is homework, not an answer. We report booked patients and cost per patient — and we tell you what the numbers mean.
The measurement that matters
Most reports stop at the click.
We measure to the booked patient.
At a $250 average first visit, 3 new patients a month cover the $750 management fee. Most practices running ads see far more than three. Everything past that is growth — yours, not mine.
Illustrative figures — sample phone numbers and revenue at a $1,000 monthly spend; your numbers depend on your services, pricing, and market. Phone number is one way to match a caller to a booked client; call recordings, appointment timestamps, and unique tracking numbers can confirm the rest. Real attribution requires call tracking and read-only access to your practice software. Estimates, not promises.
Three of five veterinary agencies hide their pricing. This is our whole bill.
Why agencies hide their pricing →
Monthly. Flat. A separate campaign for each service you offer — urgent care, surgery, dental — instead of one generic catch-all. Month-to-month. 60-day money-back on the management fee.
Built. Every landing page. A homepage redesign on your own domain (or a hosted set of pages if you're keeping your current site), including a dedicated landing page for each campaign you run. No build fee, nothing upfront.
Why free? Because I don't profit from the build. Google's Quality Score ties your ad costs to your page quality — so a fast, excellent site is how I do my job, not a line item on your invoice. Check any page I've built on PageSpeed.
Monthly, starting month two — so your first month is ads only. I'd rather prove the ads work before you pay me to keep the site live.
Most agencies charge $3,000–$6,000 for the site. Ours is free because it has a job to do.
I'm a solo operator — no account managers, no sales team. That's why the price is lower, not the work. You own the site, the ad account, and the data. Leave anytime; take everything.
Different vet practices, different PPC playbooks.
A mobile vet doesn't run ads like a general veterinary clinic. An equine practice doesn't bid on the same keywords as an emergency hospital. Pick the page that matches your practice.
General Practice
Full-service general practices. The main service-level campaign structure, breed-level differentiation, and the architecture that actually works.
Mobile Vets
No physical GBP. LSAs don't work. Six distinct searcher clusters. Hospice intent fraction. Why clinic playbooks fail for service-area businesses.
Emergency Vets
$2.50–$9.20 CPCs that still work. After-hours search spikes. "Open now" as the highest-converting modifier. Why LSAs are critical.
Cat-Only Vets
AAFP Cat Friendly. Fear Free. ABVP. Your credentials should be in your ad copy — cat owners actively scan for them. Anti-clinic positioning.
Equine Vets
1,000-pound patients. Ranch-call geography. Seasonal demand cycles. Almost nothing from small-animal PPC translates — here's the actual playbook.
Hospice Vets
The most emotionally careful niche in vet marketing. Owners aren't shopping — they're processing. The PPC that converts treats them as grieving, not as customers.
View all specializations
Including board-certified specialty practices: dental, dermatology, ophthalmology, surgery, oncology, rehabilitation. Plus urgent care, exotic, and holistic.
Live in 48 hours. Not 4 weeks.
This is what I do.
I'm the founder of Animaclarus. I've spent thirteen years inside Google Ads accounts for veterinary practices. What I saw, over and over, was that the independent practices doing the most thoughtful medicine were losing patients to chains with bigger ad budgets. The chains aren't better at medicine. They're better at being found.
Animaclarus exists because independent practices are where animals get the most considered care, and they're being squeezed out by consolidators with no loyalty to the medicine. The $750 a month is what it costs to do this work well. But the reason it's vets specifically — not small businesses generally — is that this is where the work matters most. Most months, that's what I think about.
The premise here is simple: I do one thing, for one type of business, for one practice per city. I run your ads, I build the pages they land on, and I keep them fast and live. What I don't do is bolt on SEO, social media, and content marketing you don't need — the things full-service agencies sell to pad the invoice. The agencies promising "full-service" can't compete on the work that actually drives appointments.
Here's the part most agencies won't put plainly: I don't make my money building your site. I make it when the ads bring you patients — and ads can't perform on a slow, badly-built page. Google scores the page your ads point to, and that score sets what you pay per click. So a mediocre site isn't an option for me; it would sink my own campaigns. I build your page well because I literally can't succeed otherwise. The site was never the product. The patients are.
The discipline I keep coming back to: name the number, or don't make the claim. I've spent enough years inside Google Ads accounts to know what "mobile-optimized" means when an agency uses it — nothing measurable. I'd rather commit to a specific number, then either hit it or refund.
If you want to know more about how I think about this, read the playbook. If you want to see if your city is open, submit the audit form.
If it doesn't work in 60 days, the management fee comes back. Every dollar of it.
60-day money-back on the ads management fee. Ad spend goes to Google, not to me, and isn't refundable.
Thirteen years. One practice per city. Every number verifiable.
See what's actually possible for your practice.
Free, hand-prepared, one-page PDF analyzing your current setup and the three highest-leverage changes for your practice. Delivered in 24 hours. No call required.